During a course at the Harvard Graduate School of Design, a team of grad students and I were paired with Johnson & Johnson to redesign, rebrand, and reposition baby powder for a new market.
At the time, baby powder was coming under immense flak for public health concerns. Our redesign, the “Body Bar,” was marketed towards tweens as a natural and empathetic evolution of antiperspirant.
The product pitch, delivered in front of Fortune 500 CDOs and CMOs, featured 3D prints and an interactive installation. See an earlier, disclosable version of pitch deck below.